Synmag.gr and Enni Leventi hosted the General Director of NatTour-Bike Friendly, Ms. Vicky Karantzavelou, in an interview that once again highlights the “Bike Friendly” program. The purpose of the interview is to showcase the opportunities this program offers for destinations and hospitality industry professionals, as well as the benefits it brings to tourism.

Ms. Karantzavelou provides a detailed explanation of how the “Bike Friendly” label can add value to hospitality businesses and destinations. She discusses how these establishments can attract a new audience of travelers interested in cycling holidays, promoting a more eco-friendly and sustainable experience for accommodation and activities. This approach enables guests to combine their stay with cycling activities, while hotels benefit from differentiation and exposure to new, dynamic markets.

Additionally, Ms. Karantzavelou addresses trends in cycling tourism and explains how industry professionals can integrate this service into their offerings, thereby supporting sustainable development in the tourism sector. She further elaborates on how the “Bike Friendly” certification promotes sustainable mobility by focusing on reducing the environmental footprint of tourism activities.

See the article and listen to the audio of the interview here.

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